Privacy Policy

Last updated: 2026-08-09

colorcast (“we”, “us”) provides AI-powered seasonal color analysis from a selfie. This policy explains what we collect and how we use it. It is written to be read, not to hide things.

Your selfie is never stored

The photo you upload is sent once to our analysis service and the AI model that performs the color analysis. It exists only for the duration of that request and is never written to our database or any persistent storage. We keep only the derived result — your color season, palette, and recommendations — which contains no image.

What we do store

• The analysis result (season, palette, reasoning, recommendations).
• Your first name and email address, if you provide them, to deliver your result and receipt.
• Payment records (amount, date, processor reference) for purchases. Card details are handled entirely by our payment processor, Stripe — we never see or store your card number.
• Basic technical data needed to run the service securely (e.g. coarse rate-limiting by IP).

Session recording

We use a self-hosted analytics tool (Umami) to understand how the site is used. This includes recording anonymized sessions — clicks, scrolling, and typing into non-sensitive fields — so we can see where the product is confusing or broken. Recordings are kept for 30 days and then deleted automatically.

• Form fields (like your name and email) are masked in recordings and never appear as typed text.
• Your selfie preview is explicitly excluded from recording — it is never captured on screen, on top of never being stored (see above).
• We do not use cookies for this and do not track you across other websites.
• To opt out, enable Do Not Track in your browser — we honor it and no recording or tracking occurs.

Third parties

We share data only with the providers needed to run the product: the AI model provider that performs the analysis (via OpenRouter), Stripe for payments, and Cloudflare for hosting and email delivery. Analytics (including session recording) run on our own self-hosted infrastructure, not a third-party analytics company. We do not sell your data or use it for advertising.

Your choices

You can request deletion of any analysis result or contact details associated with you by emailing us. Because we do not require an account and do not store your photo, the data tied to you is minimal by design.

Contact

Questions about this policy: hello@colorcast.shovelware.ai.

This is a plain-language summary intended for a small, no-account web product and is not legal advice. It should be reviewed before any change in data practices.